Welcome to Modus Media’s site. As of January 2012 our team is on a full-time project through the end of the first quarter. We are very excited to be adding our design, video and social media skills to help a company take a new product to market in the fourth quarter of 2011.
Because of this project we will not be taking any new clients until the second quarter of 2012.
Sound cool? It’s cooler than cool. Check out the new site sometime soon – AnsirMusic.com.
Modus://Media is lucky enough to work with Ansir on several projects. Aside from helping with site content and social media, the nerds at Modus://Media are also responsible for the following PDFs about Ansir patents and the sweet story about company founder Jody Michael.
The social media world went abuzz today with the introduction of Research In Motion’s new PlayBook tablet. RIM, best-known for the BlackBerry, put together a very snazzy video showing all of the things the new tablet can do – and it should catch the attention of the business world.
The PlayBook is significant for RIM, which has seen the smart phone competition grow steadily the past three years, shrinking its growth potential.
Moreover, the business-ready innovation the company was best known for in early BlackBerry models seems to shine again here. (Editor’s note: One early flaw in the PlayBook: As it did in using two capital Bs in BlackBerry, RIM will continue to stump the casual editor with two capitals in a combined word.)
The moral of this story? The tablet is only growing. With RIM entering the game there is now a tablet from the makers of a company that pretty much defines the professional, if stiff, standard for smart phones. The more the tablet market grows, the more companies and brands need to prepare. The cost to get into the mobile marketing game is shrinking, and the opportunity to take the marketspace is there. For now.
Want to talk about nerdy digital strategy things like this? Contact us. It’ll be worth it.
There was an interesting article in Mashable this week detailing the struggles that many people have when they hire a geek. The article brings to light a problem many of our partners bring to us: They know they need help building and designing a site, but they can’t correctly communicate to the person doing the work.
Like many industries, the technology field has developed a set of jargon that confuses anyone who doesn’t know how to hack an iPhone. As such, the expectations of a client are often left unsatisfied because of a communication break down. What these people need is a geek translator. This is someone who can speak and act like a geek while also understanding the language of the computer user who still holds tight to Internet Explorer 7.
At Modus://Media we pride ourselves on this process. Think of us like the movie ‘Blade.’ No, we’re not Wesley Snipes, but his half-man, half-vampire roots in that movie allow him to walk among normal humans while retaining the powers of the vampires. OK, it’s not the coolest analogy we could come up with, but you kind of understood it, right? And that’s our point. We think about geeky things like ‘Blade,’ but we can also communicate with you about your digital marketing goals.
Something to think about.
Google CEO Eric Schmidt tweeted today that Google was going to get even faster, and the search giant isn’t messing around. Its newest feature, Google Instant, is faster than fast. It’s so fast that it would assume the end of this sentence before you read it. The question is, will it deliver great results in that short time?
Certainly it will get tweaks along the way, but the Modus://Nerds can’t wait to play with this feature. Here’s a good overview from CNN Tech on how Google Instant will work.